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In 1969, peace activist John McConnell, at a UNESCO Conference in San Francisco, proposed a day to honor the Earth and the concept of peace. A year later, on April 22, 1970, Earth Day was established, marking the first time communities demonstrated support for environmental protection. Today, we celebrate the 50th anniversary of this monumental day in history where more than 193 countries will spread sustainable efforts across communities worldwide. At Butte Brand, Earth Day not only brings peace, conservation, and sustainable efforts, but it brings a culture of gratitude and enforces the pride of giving back to those in need. Now, more than ever before, we need to protect our Earth and enable the people that strive to protect...

It's 5 a.m. and my alarm clock goes off. I get up without hesitation, head to the kitchen and grab my morning dose of Starbucks coffee - bliss.  I turn on the news, yet again to hear more difficult headlines regarding the COVID-19 pandemic sweeping across the world. On this day, Washington State's stay at-home order is extended to May 4, the stock market continues to plummet, and over 700,000 Americans have been laid off. I take a deep breathe, look at the bottom of my coffee cup and read the words "WIN." It's time to shift my mindset. First, five minutes of Wim Hof's deep breathing exercises, then I rehearse my daily gratitudes, as inspired by Ed Mylett, and top it...