Our Black Friday sale starts now! Get 20% with code: GIVE20 at checkout.

How I Learned To "WIN"


It's 5 a.m. and my alarm clock goes off. I get up without hesitation, head to the kitchen and grab my morning dose of Starbucks coffee - bliss. 

I turn on the news, yet again to hear more difficult headlines regarding the COVID-19 pandemic sweeping across the world. On this day, Washington State's stay at-home order is extended to May 4, the stock market continues to plummet, and over 700,000 Americans have been laid off. I take a deep breathe, look at the bottom of my coffee cup and read the words "WIN."

It's time to shift my mindset. First, five minutes of Wim Hof's deep breathing exercises, then I rehearse my daily gratitudes, as inspired by Ed Mylett, and top it off with a lemon water as practiced by Tony Robbins. Now, with a clear mind, body and soul, I grab my 5 Panel Butte Brand Hat -- today, I'm rocking camo -- and hit the foothills of the Cascade Mountains.

I meet my buddy Eric at the trailhead at 6 a.m. The glowing sunrise gave us enough light to embark on our 8 mile run. The trails on this brisk, 28-degree morning are sleepy. A cool breeze cuts through my clothing as we make our ascend. As we reach the top of a small butte, we catch the glow of the sunrise over the beautiful Wenatchee Valley. I wipe the sweat off my forehead, re-adjust my cap and stand there, speechless as I catch my breathe. 


I look at Eric, the man that taught me how to trail run and push my mental and physical boundaries, and realize that this is winning. This is how I've learned to "WIN" the day and continue to "WIN" during these uncertain times.

This day, like every other, is a small reminder to enjoy the journey, be humble, control your thoughts, fine-tune your goals, and move in the direction you've always wanted. The time is now.

Stay blissful, 

Danny Zavala