A decade ago, Butte Brand was born from a simple idea: travel, adventure, and an overwhelming desire to make a difference. What started as a small idea and a box full of hats turned into something much bigger — community, philanthropy, and lifelong memories.

Your support has allowed us to give back to causes deeply important to us, both within our community and around the world. Every hat, every fundraiser, and every person we met along the way has made this journey incredibly fulfilling — and we couldn’t have done it without each and every one of you.

As our families grow and life pulls us in new directions, we’ve made the difficult decision to close our doors at the end of this year. While this step back is hard, we’re excited to finish the year strong. If there’s a cap you’ve been eyeing — or you need to upgrade an old favorite in your closet — now’s the time to grab it. We’ll be running special promotions through December.

From our families to yours, thank you for 10 incredible years. See you on the trails.

— Danny, Liz, Arturo, and Britton