Our Story


Our journey began during the summer of 2016 in our hometown of Lake Chelan, Wash. -- a small, active community nestled in scenic North Central Washington. Our goal was to create a culture that intersected our passion for adventure and motivation to give back. After months of brainstorming, the result was a sketch of the iconic Chelan Butte, carefully etched on a patch and sewn on a hat.

And so, Butte Brand, a purpose-driven headwear company, was born. Butte, correctly pronounced /byo͞ot/, means an isolated hill that rises abruptly, a definition that mirrors our core values of rising up together to make an impact in areas we’re passionate about, no matter the size.

Paired with a commitment to providing exceptional gear for the modern-day explorer, we have made it our mission to inspire a global movement of giving back through the Butte Brand Project, a program dedicated to raising awareness for environmental, societal and community issues and projects that align with our core values, including conservation, sustainability, promoting adventure and more. Our past partnerships include Lake Chelan Trails Alliance, Chelan-Douglas Land Trust, Coastal Conservation Association, Hilinski’s Hope and several others.

We’re proud to announce our current partnership with Waterboys, whose mission is to provide clean, accessible drinking water to communities in need. Thus far, Waterboys has provided clean drinking water to over 300,000 people and has set a goal to provide 1 million people with access to clean drinking water worldwide.

But they’re not done. And that’s where our community steps in. Through our partnership, every four (4) Butte Brand hats, beanies and/or apparel items sold, we will be able to provide one (1) person with clean, accessible drinking water. Everyone deserves access to clean drinking water and together, we can rise up and make a meaningful difference.

Adventure On, 

Butte Brand Team