WHAT IS THE BUTTE BRAND PROJECT?
We take pride in selecting non-profit organizations that we feel passionate about. And being passionate about something means more than just cutting a check. So on top of making a donation on every Butte Brand purchase, we also create marketing campaigns on current issues and projects, as well as organize a volunteer project on the land & water that we help protect.
TREAD - Trails For All
TREAD is a non-profit organization advocating for outdoor recreation in the Wenatchee Valley and throughout Central Washington through education, communication, and collective impact work.
Named for an often overlooked but integral position on any team, Waterboys, founded by two-time Super Bowl champion Chris Long, unites NFL and NBA players to engage their respective fan bases in addressing the clean water crisis in East Africa, as well as domestically with their Hometown H2o program.
Through our UNIT3D campaign, we've raised over $10,000 to help fund programs that aim to destigmatize mental illness in memory of Tyler Hilinski.
We supported CCA Washington with their efforts to protect native salmon on the Columbia River, then volunteered to help recover salmon for hatcheries along the river.
During the COVID pandemic, we wanted to keep our dollars home to support local families in need during the holiday season through food and supplies.
LC Trails Alliance
For every purchase, we donated a portion to the Lake Chelan Trails Alliance to improve hiking trails around our hometown of Lake Chelan, WA.
CD Land Trust
Our donations and volunteer parties helped fund clean-up of Nason Creek, an important tributary for native salmon on North Central Washington.
Chris Long Foundation
Through the CFL's Waterboys initiative, a portion of every sale is donated to provide clean drinking water to people in need worldwide.